Global Advocacy
Six Pillars. One Mission. A World of Impact.
The Messages That Echo
Advocacy is more than a reaction — it’s a ripple. Every campaign we launch begins as a spark within our community, but echoes far beyond it. These campaigns are designed to bring clarity to urgent global issues and awaken the shared values that connect us all.
Our work starts here — with the voices ready to speak up and the systems ready to shift.
The Movements Calling Us Forward
Not all issues are visible — and not all advocacy has equal reach. That’s why we center campaigns that uncover root causes, elevate underheard truths, and move with integrity. Our campaigns begin with research and relationships — grounded in lived experience, built with youth, and designed to shift the cultural and systemic patterns behind the harm.
Each campaign is led by our Campaign Crew, supported by Advocacy Action Pods, and amplified by Advocacy Ambassadors and global partners. Together, we’re creating campaigns that don’t just raise awareness — they move us toward justice.
Voices That Carry
Each campaign starts from one elemental pillar — Trees, Soil, Water, Climate, Animals, or Humans — but always grows beyond it. These are not siloed issues. They are deeply interconnected.
A campaign focused on palm oil may begin with forest loss, but also speaks to soil degradation, species extinction, labour exploitation, and climate collapse. The same goes for animal cruelty, water injustice, or climate displacement. In everything we create, we aim to show people the full picture — and their place within it.
This is the advocacy we believe in: intersectional, interconnected, and impossible to ignore.
Our Core Campaigns
Whether it’s exposing reality behind a screen or disrupting systems built on exploitation, every campaign aims to shift narratives, restore truth, and reconnect us to what really matters.
Primate Protectors
Defending Wildlife in the Digital Age
Online platforms have become breeding grounds for animal exploitation — from viral abuse videos to wildlife sold as pets or props. This isn’t just unethical — it’s dangerous, fuelling trafficking, normalizing cruelty, and eroding empathy.
This campaign calls out online animal cruelty, pressures platforms to enforce ethical standards, educates the public about the line between admiration and abuse, and aims to shift how we value non-human life.
Key Issue: Animal Rights & Welfare
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Fair Forests: Sustainable Palm Oil
Forests Exploited for Everyday Products
Palm oil is found in over half of the products in our homes — but its production is often hidden behind deforestation, species collapse, and human rights violations.
This campaign shines a light on the impact of industrial palm oil and advocates for sustainable sourcing practices that protect ecosystems, preserve biodiversity, uphold workers’ rights, and prioritize long-term ecological balance.
Key Issue: Deforestation & Biodiversity Loss
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Not Numb: Grieving the Earth, Reclaiming Our Power
Change Hurts — and We Need to Feel It
The climate crisis isn’t just scientific — it’s emotional. From anxiety to despair, young people are carrying the weight of a collapsing future without tools to process it.
This campaign addresses the psychological impacts of ecological loss and disconnection, making space for grief, resilience, and emotional restoration. We blend advocacy with healing, helping people move from paralysis to presence — because feeling is not weakness, it’s wisdom.
Key Issue: Climate Grief & Eco-Psychology
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Power in the Room
Decisions Are Being Made Without Us
Young people inherit the outcomes of today's policies — yet are routinely excluded from the spaces where those policies are shaped.
This campaign calls for true intergenerational equity in global decision-making, not tokenism. We advocate for youth representation in international forums, support leadership pipelines, and push for systems where young voices are not just heard — but valued, trusted, and impactful.
Key Issue: Youth Voices in Global Governance
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Shared Waters: Clear Access.
When Clean Water Isn’t Guaranteed
Water = life. But across the globe, and even within wealthy nations, many Indigenous and marginalized communities still lack access to clean, safe water.
This campaign addresses systemic water injustice — linking access to colonial histories, corporate overreach, and environmental racism. We advocate for Indigenous sovereignty, community-led infrastructure, and a future where water is treated not as a commodity, but as a basic human right and sacred trust.
Key Issue: Water Access & Indigenous Rights
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Resilient Roots: Restoring Soil, Regenerating Systems
Rebuilding the Ground We Stand On
Soil degradation is one of the most overlooked environmental crises — yet it threatens food security, climate resilience, and local livelihoods worldwide.
This campaign uplifts agroforestry and regenerative land practices that restore soil health while supporting biodiversity, culture, and local economies. We spotlight traditional knowledge, elevate youth-led growing movements, and advocate for farming systems that nourish both people and the planet.
Key Issue: Soil Health & Agroforestry
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Where We’re Active Now
Our first two campaigns — Primate Protectors and Fair Forests — are currently being refined and will launch this summer. These will serve as blueprints for the work ahead. As our movement grows, we’ll continue developing the remaining campaigns — each shaped by research, lived experience, and community input.
This is just the beginning.
Ready to Realign What’s Broken?
This is your invitation to reconnect, realign, and raise your voice for the world we all belong to.