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Love the Earth

Global Advocacy

EXPLORE OUR CAMPAIGNS
Six Pillar Campaigns. One Mission. A World of Impact.

TL;DR:

See what we stand for

Movements That Shift the World

Every campaign we launch is rooted in research and relationships, carried by youth, and amplified by allies. What begins as a single effort grows into a force for change, challenging systems, reshaping culture, and building momentum for justice.

Advocacy in our community is not just resistance.

It’s growth, resilience, and transformation.

 

Our campaigns invite people not just to resist what harms us, but to reimagine what heals us—proving that when youth rise with clarity and care, the future bends toward justice.

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Our Core Campaigns

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Click on the buttons below to jump to each campaign description.

Whether it’s exposing reality behind a screen or disrupting systems built on exploitation, every campaign aims to shift narratives, restore truth, and reconnect us to what really matters.

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Primate Protectors

Defending Wildlife in the Digital Age

Online platforms have become breeding grounds for animal exploitation, from viral abuse videos to wildlife sold as pets or props. This isn’t just unethical; it’s dangerous. It fuels trafficking, normalizes cruelty, and erodes empathy.

 

This campaign calls out online animal cruelty, pressures platforms to enforce ethical standards, educates the public about the line between admiration and abuse, and aims to shift how we value non-human life.

Key Issue: Animal Rights & Welfare 

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Primate Protectors
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Fair Forests: Sustainable Palm Oil

Forests Exploited for Everyday Products

Palm oil is found in more than half of the products in our homes, yet its production often comes at the cost of deforestation, species collapse, and human rights violations.

 

This campaign shines a light on the impact of industrial palm oil and advocates for sustainable sourcing practices that protect ecosystems, preserve biodiversity, uphold workers’ rights, and prioritize long-term ecological balance.

Key Issue: Deforestation & Biodiversity Loss

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Fair Forests
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Not Numb

Not Numb: Grieving the Earth, Reclaiming Our Power

Climate Grief is Real
Climate Action is the Answer

Youth are inheriting the weight of a collapsing future but grief must move somewhere. Left unprocessed, it becomes paralyzing. Faced together, it becomes power.

 

This campaign shines a light on the emotional toll of the climate crisis while transforming it into collective momentum for change. By creating space for grief, resilience, and restoration, we connect personal healing with systemic advocacy. We focus on two urgent pathways: ending deforestation in supply chains and advancing just renewable transitions in our communities. 

Key Issue: Climate Grief → Climate Action

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Power in the Room

Power in the Room

Decisions Are Being Made Without Us

Climate negotiations, trade deals, and environmental policies define the world we will live in — yet youth remain sidelined from shaping them.

 

This campaign calls for true intergenerational equity in global decision-making, not tokenism. We advocate for youth representation in international forums, support leadership pipelines, and push for systems where young voices are not just heard but valued, trusted, and impactful.

Key Issue: Youth Voices in Global Governance

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Shared Waters

Shared Waters: Clear Access

When Clean Water Isn’t Guaranteed

Water = life. Yet across every region of the world, Indigenous and marginalized communities struggle for clean, safe water. Some live in wealthy nations where inequality runs deep. Others live in places where infrastructure is chronically underfunded. 

 

This campaign addresses systemic water injustice — linking access to colonial histories, corporate overreach, and environmental racism. We advocate for Indigenous sovereignty, community-led infrastructure, and a future where water is treated not as a commodity, but as a basic human right and sacred trust.

Key Issue: Water Access & Indigenous Rights

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Resilent Roots

Resilient Roots: Restoring Soil, Regenerating Systems

Rebuilding the Ground We Stand On

Soil degradation is one of the most overlooked environmental crises, and it threatens food security, climate resilience, and local livelihoods worldwide.

This campaign champions agroforestry and regenerative land practices that restore soil health while supporting biodiversity, culture, and local economies. We spotlight traditional knowledge, elevate youth-led growing movements, and advocate for farming systems that nourish both people and the planet.

Key Issue: Soil Health & Agroforestry

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Where We're Active Now

Right now, two campaigns are active, Primate Protectors and Fair Forests, each already reaching new audiences and shifting conversations where they matter most.

 

Behind the scenes, our Campaign Crew is working hand in hand with PowerSeekers to shape the next wave. Together, we are laying the groundwork for a future rooted in compassion and action.

 

This is just the beginning.

Got a question? Contact us here.

Media inquiries please email: info@prime-earth.org

Prime Earth Education is a registered not-for-profit organization.

Our international headquarters are located in Canada. 

© Copyright 2025 by Prime Earth Education.™

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 Legal & Privacy Policy.

 

Note: Some images of people on our website are artist-generated to protect youth privacy and reflect the spirit of our work. All nature and animal photos are authentic.

We respectfully acknowledge that the land on which our headquarters is located is within the bounds of the Treaty Lands and the traditional territory of the Mississaugas of the Credit First Nation, as well as the traditional territory of the Huron-Wendat and Haudenosaunee peoples. This territory is mutually covered by the Dish with One Spoon Wampum Belt Covenant.  We honour the longstanding Indigenous groups of this geographic region as the customary keepers, protectors, and caretakers for the environment, and follow their reverence for nature and leadership in caring for Mother Earth.

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