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The Work So Far

GROUNDWORK 
Every strong movement begins with a seed.
With roots firmly planted, we’re building momentum.

Small seeds of care and effort grow into powerful momentum.

The Story Behind the Numbers

The stats show what we’ve achieved so far, but the real story is in the milestones: the roots we’ve planted, the pilots we’ve tested, and the foundation we’re building for what comes next.

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Our journey so far

Building roots, testing ideas, and laying the groundwork for what’s next.

2019 – 2020​

2020: Launching ACE

ACE launched with support from the Canadian Association for Biological Anthropologists. Within two years, ACE grew into a global community of 300+ anthropologists across 20+ countries. Participant feedback shows 96% rated ACE as ‘very valuable’ or higher.

2020 – 2022

2020-2022: Growing Virtual Visits

Virtual Visits launched during COVID. To date Virtual Visits has reached over 5,000 participants across 128 schools in Ontario, with

  • 96% of teachers rated visits as “extremely valuable.”

  • 88% of students (Grades 9–12) rated them as “deeply valuable.”

  • 81% of visits led to repeat bookings.

  • Raised $15,000 to support our programs.

2023 - 2024

2023–2024: National CSRF Grant

Awarded a $170,000 Community Services Recovery Fund grant by the Government of Canada — a one-time national investment to help non-profits modernize and strengthen their capacity. Out of 15,000 applicants, only 5,500 were funded, and we were chosen as a nationally funded recipient.

This grant allowed us to:

  • Expand our team and strengthen organizational capacity

  • Build 26 Building Blocks for the PowerSeekers curriculum 

  • Beta-test the PowerSeekers curriculum 

  • Lay the foundation for growth into a scalable global program

2023: Advancing Scientific Capacity

Through a dedicated wage funding grant, we were able to hire a PhD student in anthropology, specializing in conservation with expertise in GIS. Their work mapped deforestation across Southeast Asia to identify strongholds for gibbon habitat restoration — laying the groundwork for our conservation efforts under Gibbon Guardians.

2023: Preparing for Regional Partnerships

A second wage funding grant allowed us to hire a researcher to map potential partnerships across Southeast Asia based on the GIS data. This work identified key stakeholders in priority regions and also contributed to building the PowerShift framework — the model that guides PowerSeekers Local Action Crews in leading on-the-ground work.

2024

2024: Testing & Refining PowerSeekers

PowerSeekers beta tested with 100 youth signed up in Canada (with a few international participants). 8 building blocks piloted across the year, feedback refined program.

2024: First Restoration Work

First on-the-ground restoration: 150 native trees planted for urban canopy expansion (0.3 hectares, Carolinian Forest).

2024: Building Advocacy Momentum

Launched Primate Protectors, joined Social Media Coalition Against Animal Cruelty + Asia for Animals Coalition, began Fair Forest campaign with Roundtable on Sustainable Palm Oil (RSPO), and hosted our first youth-led workshop (Speak Up, Stand Out).

2025

2024–2025: Strengthening Capacity for Restoration

Secured United Nations Association in Canada (CGC-STIP) funding for 3 positions to help plan and implement tree planting projects. These roles supported our Restoration Crews, advanced GIS mapping of our Carolinian Forest and Pacific Northwest hotspot hubs, contributed to stakeholder-building efforts, and developed our PowerShift Care Cycle framework — the model that now guides how we run and implement events for members.

2025: Designing the Path Forward

Focused on developing our global restoration strategy for six biodiversity hotspots — bringing together lessons from PowerSeekers, restoration pilots, and Southeast Asia groundwork to scale responsibly from Canada to the world.

2025: Preparing to Launch PowerSeekers

Behind the scenes, we integrated everything learned from PowerSeekers beta into the program’s official launch plan.

Behind the Work

Our progress so far didn’t happen by accident.

We built it on anthropology, biology, psychology, and human behaviour science.

 

We consulted experts, engaged youth in needs assessments, and invested in testing every idea before launching it at scale.

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Our founder brings 20+ years of teaching, coaching, and international experience — grounding our work in both heart and science.

Along the way, we’ve been strengthened by staff and volunteers from across Canada (PEI, New Brunswick, Quebec, Ontario, Alberta, British Columbia), the United States (Illinois, Kentucky, Oregon, Arizona, Georgia, North Carolina), and beyond (Malaysia, Mexico, Colombia, Austria, Australia, England).

What's next?

We’ve planted the seeds, tested the programs, and proven the demand. Now we’re ready to take the next step with a  growing community, new partnerships, expanding forests, and rising voices.

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With roots planted firmly in the ground, we’re reaching toward the sky — growing a movement that connects care to action, and action to impact.

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Get Involved With Us:

Got a question? Contact us here.

Media inquiries please email: info@prime-earth.org

Prime Earth Education is a registered not-for-profit organization.

Our international headquarters are located in Canada. 

© Copyright 2025 by Prime Earth Education.™

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 Legal & Privacy Policy.

 

Note: Some images of people on our website are artist-generated to protect youth privacy and reflect the spirit of our work. All nature and animal photos are authentic.

We respectfully acknowledge that the land on which our headquarters is located is within the bounds of the Treaty Lands and the traditional territory of the Mississaugas of the Credit First Nation, as well as the traditional territory of the Huron-Wendat and Haudenosaunee peoples. This territory is mutually covered by the Dish with One Spoon Wampum Belt Covenant.  We honour the longstanding Indigenous groups of this geographic region as the customary keepers, protectors, and caretakers for the environment, and follow their reverence for nature and leadership in caring for Mother Earth.

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