Primate Protectors
Identify. Report. End.
A Global Advocacy Pillar Campaign
Amplifying Our Impact
We've teamed up with the Social Media Animal Cruelty Coalition, sharing the data collected from our Primate Protectors project, to boost your impact & strengthen our voice to end these harmful online activities.
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Be a part of our global
citizen science project dedicated to protecting primates online!
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What Is Primate Protectors?
Social media platforms are filled with problematic images of animals, fuelling the demand for wildlife trade, and perpetuating outdated notions that animals can be exploited for human entertainment.
This must stop.
Primate Protectors champion a meaningful change for nonhuman primates in these online spaces, seeking an end to their needless suffering once and for all.
We're gathering data to inform and influence policy makers to enact stronger measures that safeguard online spaces and eliminate harmful content that perpetuate animal suffering. And, we're working to equip and train content moderators with the tools they need to swiftly and accurately identify and eliminate harmful content from multiple social media platforms.
Here's how YOU can help!
How It Works:
1. Sign up to join our data collection team.
2. Review our reporting guidelines and data collection rules.
3. Take our "Protector Check" to ensure you're ready to start.
4. Start reporting inappropriate content & collecting data.
What We're Doing with the Data:
The data we collect will paint a precise picture of online activities that depict inappropriate content of nonhuman primates on social media, allowing us to craft accurate industry reports, and initiate a transformation in content moderation policies across social media platforms, fostering a safer online environment for all primates.
Awareness, Education, & Action are Key.
Revolutionizing digital safety starts with precise data. By joining our project, you'll be part of a collective effort to create a safer and more respectful online environment for both animals and users, directly contributing to enact real change!
Participation Requirements:
Age Restriction & Time Commitment
Due to the sensitive content of this project, all participants must be 18 or over to participate.
We ask participants commit to collecting data covering a period of 1 month or 3 months to ensure the accuracy of our project results.
Over that time period, you can decide if you want to collect data consistently throughout each week or would prefer to pick one day a week to focus on data collection.
90% Accuracy on our "Protector Check"
Don't worry, this is not a scary pop quiz!
Our "Protector Check" (scientifically called an inter-observer test) is like a teamwork challenge for people who are watching or observing something together.
To ensure the accuracy of our collective results, we'll train you on what to look for and how to report, then we'll do a quick check to prove we're all consistently identifying and reporting content in the same way. This will be to ensure the reliability of our dataset.
Weekly Check-ins
We'll provide you with data collection sheets and instructions on how to identify content to meet our criteria, and how to report across a variety of social media platforms.
Once a week, we'll check in with a friendly reminder to submit the data you've collected and to see how you're doing.
Ready to Realign What's Broken?
This is your invitation to reconnect, realign, and raise your voice for the world we all belong to.