About Us
We belong to this world.
What we do with our power matters.
Prime Earth mentors and trains young adults to grow their personal power and channel that power to protect and restore the Earth.
Our Mission
Is to educate, empower, and engage people to become compassionate global citizens who live in harmony with nature and each other.
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Why We Exist
Humans are part of nature. But too often, we live as though we stand outside it.
When people, animals, forests and water are treated mainly as things to use, control or consume, the relationships that sustain life are weakened. That separation shapes our choices, our systems and the way we use power.
Prime Earth exists to help change that. We work with young adults to understand interdependence, build their personal power, and use that power with responsibility to protect, restore and participate in the world they belong to.
Creating a more compassionate world starts with remembering that we are part of it.
Our Mission in Action
PowerSeekers build power. Restoration and Civic Action are where they put it to work. Gibbon Guardians is our Focus of Care.
Prime Earth brings personal development and action for the planet together. Young adults build the knowledge, skills, confidence and community to use their power well, then put that power into practice through restoration and civic action that help make our world a more inclusive, accepting and compassionate place. Gibbon Guardians is where we carry those same principles into our own long-term conservation focus.
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PowerSeekers
Build personal power, knowledge, skills and community.
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Restoration
Restore forests. Expand canopy. Rebuild habitat.
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Civic Action
Reduce harm. Protect access. Strengthen protections.
Gibbon Guardians
Gibbon Guardians is where we walk the talk.
Grounded in our history with gibbons and their forests, it is where we carry our principles into our own long-term conservation work.
What Shapes Our Work
Anthropological
We look at how biology, evolution, culture, identity, power and relationships shape the way people understand themselves, each other and the Earth.
Science-oriented
We ground our work in evidence, ecological knowledge and a willingness to change course when the evidence tells us to.
Biocentric
We understand humans as part of nature, not separate from or above it, and consider the wellbeing of people, animals and ecosystems together.
Inclusive
We create space for different identities, experiences and perspectives, because everyone should be able to belong, participate and use their power.
Prime Earth is federally registered in Canada. PowerSeekers is designed for young adults ages 16–27 around the world.
Creating a More Compassionate World
COMPASSION
We believe that all people should be considerate and empathetic towards others and other living creatures.
EQUALITY
We recognize that similarities and differences create meaning and value in life and do not reflect superiority-inferiority relationships.
INTEGRITY
We believe in fostering positive learning environments through enthusiasm, honesty, and reliability.
EMPOWER
We strive to inspire people to live with vitality by providing experience, information, and tools that enable personal growth and connection to nature.
RESPONSIBLE
We act in a manner that respects and protects the well-being of the people, the local communities, and the environment in the places we work.
SHARED
KNOWLEDGE
We endeavour to negotiate and collaborate with schools, local communities, researchers, scientists, and students to develop education initiatives that advance knowledge and improve people's lives.
Compassion is more than kindness.
It is how we choose to use our power.
We are building a world where people understand that they belong to something larger than themselves, where differences do not determine worth, and where people, animals and the Earth are treated with respect and care.
The values we live by shape the world we create.
Hover over each labelled hexagon to
see the value statement behind each word.
What We Stand For
We are part of nature.
Humans are not separate from or above the world around us. We belong to the systems our choices affect.
Life has intrinsic worth.
People, animals and ecosystems should not be treated only as resources for human use.
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Power comes with responsibility.
How we use our power matters. We can use it to control and take, or to protect, restore and help life thrive.
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Protection is not a privilege.
Clean water, healthy environments and safe habitats are basic conditions for life, not privileges for the few.
Differences do not create hierarchy.
Human and biological differences should never be used to justify superiority, exclusion or domination.
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