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Love the Earth

Global Advocacy

WHY ADVOCACY MATTERS
Turning care into courage, and voices into action.

TL;DR:

See what we stand for

A Crisis of Disconnection

The signs are everywhere.

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Climate Injustice

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Animal Exploitation

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Cultural Erasure

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Nature
Collapsing

But beneath the headlines and the hashtags is something deeper.

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Humanity Has Become Untethered

From truth, from one another, and from the systems we’re a part of, and in that disconnection, harm takes root. Until we face that truth, the damage continues, no matter how good our intentions.

 

We’ve been taught to speak louder, argue harder, and win at all costs. We’ve mistaken noise for power, and outrage for action. But real advocacy isn’t a fight — it’s a return.

 

It’s time to remember our place as truth-speakers, bridge-builders, and stewards of change. It’s time to realign.​

 

When we advocate with clarity, care, and courage, we don’t just resist harm. We restore what’s possible.

Advocacy is More
Than Awareness

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Advocacy isn’t just about calling things out.

 

It’s about calling people in.

 

Whether we’re confronting animal cruelty online or reshaping extractive industries, 

our goal is the

same: shift the systems that

shape our future.

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When we realign broken systems, we rebuild the balance that life depends on:

  • Clean air & water

  • Thriving biodiversity

  • Food security

  • Climate regulation

  • Resilient communities

Creating a more peaceful, livable today and restoring hope for the future.

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And when young people lead this work, something else happens:

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They find their voice.​

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They claim their power.

They stand-up for truth.​​​

They remember that change doesn’t begin with perfection,

it begins with resonance.

Together we turns individual choices into united movements
that change the world with measurable impact.

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The Future We're Speaking Into

We envision a world where advocacy is not reactionary, but relational. A world where clarity is louder than chaos. Where compassion is stronger than domination. Where young people don’t just protest what’s broken, they help rebuild what’s just.

 

This isn’t a dream. It’s a direction.

And every message we share, every system we challenge, moves us closer.

Our guiding truth: we are all connected. 

Advocacy is about restoring relationship — with the Earth, with each other, and with our rightful place as stewards of justice and transformation.

 

When we understand this connection, we begin to live not as separate from nature or each other, but as part of a shared whole; caretakers, not destroyers; as collaborators, not dominators.

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Rooted in Youth, Grounded in Clarity

Our approach begins with young people because they carry the honesty, energy, and moral clarity this moment demands.

 

We equip youth to speak, organize, and act — not just to raise awareness, but to restore alignment in their communities, cultures, and futures.​

Through global campaigns, grassroots action, and bold ideas, we help young people speak truth to systems and to each other.

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Got a question? Contact us here.

Media inquiries please email: info@prime-earth.org

Prime Earth Education is a registered not-for-profit organization.

Our international headquarters are located in Canada. 

© Copyright 2025 by Prime Earth Education.™

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 Legal & Privacy Policy.

 

Note: Some images of people on our website are artist-generated to protect youth privacy and reflect the spirit of our work. All nature and animal photos are authentic.

We respectfully acknowledge that the land on which our headquarters is located is within the bounds of the Treaty Lands and the traditional territory of the Mississaugas of the Credit First Nation, as well as the traditional territory of the Huron-Wendat and Haudenosaunee peoples. This territory is mutually covered by the Dish with One Spoon Wampum Belt Covenant.  We honour the longstanding Indigenous groups of this geographic region as the customary keepers, protectors, and caretakers for the environment, and follow their reverence for nature and leadership in caring for Mother Earth.

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