At Prime Earth
& we want the world to know!
Did you know the most endangered species of primate in the world is the Hainan gibbon? And they're not the only endangered gibbon in the wild - all 20 species of gibbons face the very real and very serious threat of extinction in the wild too.
Extinction is forever!
That's why we're hard at work:
Educating the World
Doing all we can to protect small apes in the wild, before it's too late.
Anyone who knows a wild gibbon can't help but love these playful, little apes!
But not everyone has this luxury.
Few people on the planet have spent as much time with gibbons in the wild as our founder, Dr. Jackie. And that's because hanging out with gibbons in the jungle is no easy feat!
Overshadowed by their great ape cousins,
for decades gibbons have been overlooked as the unimportant apes, understudied in science and unappreciated by many.
But when a spark of curiosity peaked Dr. Jackie's interest in small apes over 15 years ago, it quickly ignited a strong desire to learn all there was to know about
the secret lives of gibbons hidden from the world.
Following in the footsteps of visionary ape researchers before her, Dr. Jackie ventured into the jungles of Thailand to study gibbons in the wild.
Surrounded by the beauty of nature, it was easy to see that everything is connected - that life thrives with variety and diversity, and that
every single being in this world has a vital role to play.
In the tranquility of the jungle, she could see that gibbons led rich and dynamic social lives, deeply bonded by their family ties in intricately connected communities. Outside of the rainforest, she developed deep friendships with her Thai neighbours in the local rural community.
And it soon became clear that the same sense of belonging she witnessed in nature with gibbons, was something we humans also shared.
We are much more alike than we are different.
But when she discovered that
gibbons are suffering as a result of human exploitation
and their survival in the wild is threatened by poaching, pet trade, and habitat destruction.
She knew it was time to sh