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A Guide to Identifying Animal Cruelty on Social Media

Anchor 1

Let's put an end to animal cruelty today.

What to look for:


 Anthropomorphization means to attribute human characteristics to something or someone that is non-human. It can be seen in many posts where primates are dressed in human clothes, wearing diapers, eating human food, living in human houses, etc. In addition, some primate gestures (ex. exposing teeth) tend to be misinterpreted due to anthropomorphization (ex. people think that primates are smiling when they are scared).


Language used in a post can be misleading and clickbait. For example, they may describe relationships between a human and baby non-human animals as “parents and babies” when this is not an accurate depiction. Or posts may state that the animals have been "rescued" when a scenario has been created to generate content. Social media may also focus on describing animals as 'cute' or 'fluffy', but never mentioning that they are wild and potentially dangerous.

Human Contact

Human contact with wild animals is unnatural and can harm both human and non-human animals alike. Direct contact includes individuals voluntarily touching animals, riding elephants or camels, bathing elephants in

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